What is a WIN-WIN situation?
The word WIN is English and translates as win.
A WIN-WIN situation means that two parties walk away from a situation with a win.
Example: WIN-WIN situation
For example, the parties consist of a company, i.e. you, and the customer.
The customer is missing exactly your service, product or offer. He finds it and buys it so that his need is met or his problem is solved.
This creates a WIN-WIN situation.
The customer is satisfied and you have achieved your goal of selling out. Both parties benefit from each other’s actions and come out winners.
WIN-WIN situations come in different varieties with different parties.
Explainer videos, for example, bring you and your customers closer together.
Through the moving image format alone, your customers feel addressed and are informed about the essentials.
You can see how you and also your customers can emerge as winners from this in the following explanatory videos.
WIN-WIN situation
Software explanation by means of an explanatory video
You offer software solutions and present them visually? Perfect.
Your customers see that the software solutions save them time and money and are convinced. A clear WIN-WIN situation.
In addition, further added value is generated by using the explanatory clip as a so-called tutor for your employees. The benefit for your employees is definitely there, as you are not limited by time and the tutorials can be repeated as often as you like.
WIN-WIN situations
Market positioning by means of an explanatory video
You are a start-up and want to position yourself on the market. Who are you, what do you do and how did you come up with the idea? Do you want to pick up your customers and tell your origin and development, as well as your benefits in a little story?
This way, your target group gets to know you and gets a first impression.
Your positioning is created.
Again, a WIN-WIN situation is created for both parties.
Product launch with explanatory video
Your customers know you and you know your customers. Now you want to launch a new product.
Your advantage: You already have the majority of the target group analyses behind you and you know how to create added value for your customers.
The only thing you’re missing is the publicity to introduce your customers to the new product.
What can the new product do and how do I use it?
Instead of directly referring to the user manual, you can include a brief description and handling of your product in an explainer video.
Especially in the case of electronic products, you will meet with approval here before you ask your customers to take the instruction manual in their hands. In addition, your customers get to know the product directly visually and from different perspectives. Include short explanatory clips with your products.
Services with explanation video
Just as with the previous examples, there is absolute added value for your customers and for you in the services you offer.
What does your service look like, what do you offer and why should your customers book or choose you?
With an explainer video, you can give your customers insight into various product processes. Through transparency, you create trust and build a bond with your customers.
The production of explainer videos offers a clear advantage to bring various topics closer to its customers in a short time. To do this, you should take into account that your customers don’t want to waste time reading through handouts or instruction manuals.
The WIN-WIN situation saves you and your customers time, resources and money.
