Ah yes, the dear Christmas season!
Work is put aside and you gather with loved ones to begin a reflective season, enjoy good food and receive gifts.
But before this happens there is the pre-Christmas season. In the run-up to Christmas, you will be surrounded by all sorts of unnecessary stimuli; by September at the latest, you will find gingerbread hearts in supermarkets.
It’s the same with Christmas advertising. Christmas advertising you do not pay attention at the beginning. But in the end, even the toughest Christmas opponent can’t compete with it and is reached emotionally.
Good, relevant and emotional stories that show everyday and comprehensible situations for your customers and touch them guarantee high reachability.
Christmas commercial 2016: EDEKA
Probably the most relevant and emotional Christmas commercial (“Heimkommen”) of last year was produced by EDEKA (Jung von Matt).
A compelling story was packed into just under two minutes that swept the audience along.
Emotions through plot, melody and very little voice over.
A story that has picked up and, if necessary, woken up many.
With this, EDEKA landed a viral success.
Christmas commercial 2017: Coca Cola
The Coca Cola Christmas commercial is a classic.
Since 1931, Coca-Cola has regularly redrawn Santa Claus.Coca-Cola’s commercials focus on friends, family and love – the inner circle.
Based on stories in which the product is placed playfully and unobtrusively in the center.
Christmas advertising 2017: Amazon
Under the title “Give”, German “Lächeln schenken”, with the well-known song by Roger Hodgson is Amazon this year.
Amazon shows everyday situations in this ad. A woman sitting on the bus spontaneously looking for a gift; but also fictional illustrations in the form of packages singing together. To do this, Amazon provides insight into the production routes of a package, giving customers more understanding of the effort and work that is done internally. The path of a package is followed, which has specific characteristics and goes a long way for the pleasure of the customer.
Explanation video Winter mood & a look behind the scenes
In the following explanation video you can see which topics are in focus in an Aprés – Ski Bar. This is shown in animation style and picks up on the winter and Christmas spirit and the atmosphere of a ski vacation, giving the customer an insight into the internal production that goes on behind a beverage production.
The message of the Christmas advertisements and videos can be implemented flexibly and diversely. This is also the case with an explainer video.
What do you want to convey to your customers? How the production processes work internally at Christmas or which emotional values are important? The production and the process of your own explainer video are freely selectable and implementable. In addition, your customers will be attracted by the visual presentation, as they do not have to do any extra work themselves.
Explainer videos in the form of “advertising” are possible in any form.
Also stand out with Christmas greetings in moving image form. Instead of a classic Christmas card or email, you can send animated Christmas greetings that may also refer to your company and product.
An explainer video is optimal not only for Christmas greetings, but also for Easter or other holidays.
Are you interested in reaching your customers in an innovative way? See for yourself and take a look at our Christmas video at the beginning of this blog article.
We are looking forward to your non-binding inquiry.
