Stand out! How do I use explainer videos as a recruiter or as a candidate?

Recruiting has many different options and uses different channels. Especially in this day and age, digital paths are very valuable and can be used in a variety of ways. And for this purpose, they are not only filled with general topics, but can be used – if applied correctly – for many specialized areas. This is also true for recruiting.

The selection of employees should always be made carefully. It is not only important to get to know and assess the applicant, but also to present the company and the job offer.
Nothing is more important than happy and satisfied employees, because only then can your company (continue to) shine.
This is exactly how the applicant must present himself.

Explainer videos for applicants
How can you present yourself consciously? As an applicant, you should stand out from the crowd and keep up with the times. Depending on the job, digital knowledge is a prerequisite for you and, especially for a position in “new media”, an innovative application creates recognition value.

Add an explainer video to your application. In addition to your resume and experience, you can use an explainer video to present yourself in a memorable way. What are your strengths and what are your weaknesses, who are you and what are your hobbies?

In addition, there are now various digital options for presenting oneself. Whether on social media channels or online job portals.
When the recruiter is looking for potential candidates online, having a distinctive explainer video will definitely make you stand out and it will give you a personnel USP.

Do you know it?
New employees start their first weeks at your company and are not well informed and/or have imagined the workday and tasks differently.
This means frustration for your new employees and extra work for you.

Many applicants skim the job ads and go with the motto “The main thing is a job.” Descriptions and texts are no longer read through thoroughly, but rather rattled off interview after interview.
Who knows if this applicant will end up with you; even if they do well on the interview – the bottom line is that they have no real insight into your company or the job.

Once again, this is where the effectiveness of explainer videos comes into play.
No matter what you want to present.
Your company, your job posting or your team. Or everything.
You will gain the attention of your applicant.

Explainer videos for companies
You can introduce your company briefly and concisely and crystallize the most important key facts. Through moving images, sound and voice, a tremendous amount can be expressed and conveyed to the applicant.
This is where the applicant gets an impression of whether he or she is a good fit for you.

Explanatory videos for job advertisements
Another option is to have job advertisements created using moving images.
What are the work processes (for example, the production processes in the advertised position) and how does it relate to the other teams? Here you can provide deeper insights and the applicant can get a better picture of the job posting.
In addition, you are guaranteed attention with this special type of job posting.

Any explainer video, whether it’s a company introduction or a job posting, can be very effective individually and also provide great insight as a package; whether it’s a whiteboard or animation clip.
Whatever you decide: What is guaranteed is that you – as an applicant or entrepreneur – will stand out. Learn more here!

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