Storytelling is certainly not a new marketing tool, yet it has proven its worth and is still a growing trend. Especially in terms of video marketing, storytelling is considered THE basic recipe for marketing and PR of the future.
Especially when we look at the growing market of video marketing, a good story is the key.
Benefits of good storytelling:
– Good stories anchor better in the human brain. The user tends to remember it longer and understand the idea easier.
– Audiovisual brand messages thus grab more people depending on what type of learner they are.
– Good stories arouse emotions. Emotional storytelling helps you lots.
– Sober facts can be presented in an easily understandable way
– You can address the customer at eye level.
For that, today we want to give you a 5 tips on what you should consider when creating a video script for good storytelling.
1. stay authentic.
If you portray characters in suits in a business atmosphere, but your customers are mostly housewives or workers, this is not authentic. Use characters that are close to your target audience during stortelling is crucial.
2. transport your own market values.
Let customers feel, hear, see and experience your market values. Are they fast, sleek, fresh, luxurious, adventurous, fun, quality, value, playful….Build these values into the overall scene.
3. let the story come alive.
Try to involve as many senses as possible: with figurative language, a lively, pleasant narrator, and lots of evocative emotions. And switch them between characters, settings, utensils and scenery when telling your story.
4. specifically address the customer’s problem.
Meet the customer at his problem and offer him a solution. Your customer group should feel addressed when you tell your story right away and be shown a helpful explanation for solving the problem.
5. call for action.
The story can be as good as it is if it is not clear to the customer who the sender is and how they can get in touch with you. Therefore, call them to action in a direct way when telling your story. Refer to your website, stores, discounts, free products or other marketing campaigns.
For more advice and support on storytelling, our team at www.Erklärungsvideo.ch will be happy to help.
Especially when we look at the growing market of video marketing, good storytelling is the key.
