Do you know these clips? Simple, functional and very businesslike. Everything is explained and described so that your customers are absolutely picked up.
This can be, for example, an instruction manual that is presented with moving images. A finished clip that perfectly reflects the product.
Sure, this certainly fits many products and also the vision of numerous companies that want to present their product clean and factual.
5 arguments for emotions in your explainer video!
APPEAL TO SENSES
Your customers have a specific need that you serve with your product. You can pick up your customers factually or bring emotions into play. Ask an emotional question that serves exactly the needing.
Take, for example, an alarm system that is to be marketed.
“Do you prefer to feel safe in your home 24/7 as well?” In this way, you also pick up your customer emotionally, for example, because everyone wants to feel safe and in good hands at home.
NAVABILITY
Proximity is human. This means that the closer they let your customers get to your product or service, the better you can convey emotion and closeness. Of course, you never disregard the benefits.
COMPREHENSIBILITY
Depending on the field your customers come from, some terms may be difficult to understand and facts may not be clear.
If you use simple emotional storytelling here, your target group will feel better addressed.
ATMOSPHERE
Emotions create a special mood. A mood that is the solution for your customers. Transporting this atmosphere emotionally so that it really resonates with customers – that’s unique.
EMOTIONS IN VIDEO CLIPS
More and more video formats, especially in advertising, rely on emotions. Classically for Christmas, but also for everyday products that make daily life easier. When it comes to incorporating emotions, there are no limits and no product is unsuitable for conveying emotions. Because, and here we are again at point 1: a certain need is served or covered by your product.
Explainer videos are the perfect conveyors of emotion.
The characters, voice, and moving images create a complete storytelling experience tailored to your target audience and customers.
