Video is the medium of the future:
To be sure, video marketing is not new. However, the market is growing rapidly. Through many new technologies,
it is becoming increasingly easy to create and market moving image messages.
That’s why investing in video marketing is even more important today.
We show you why you can’t miss this trend:
1. higher linking
Posts that contain a video are linked to 267% more often than articles without video
2. videos remain longer in the memory
Only 10% of the message remains in the viewer’s memory after 72 hours.
With videos you can reach an incredible 95%!
3. positive influence on purchase decision
96% of customers find product videos helpful in making a purchase decision.
4. content marketing of the future.
Online videos are already expected to account for 70% of internet traffic in 2017. A channel that can be used in the
should not be omitted from any marketing mix in the coming years.
5. up to 80% higher conversion rate
The conversion rate (turnover rate) of landing pages with video are up to 80% higher
than those without video.
6. better Search Engine Optimizing (SEO)
Better SEO result and ranking of web pages with videos: Google loves videos.
Since the viewer stays on the website about 2 minutes longer on average with videos,
this causes a better ranking in Google.
7. YouTube with more than 3 billion clicks daily.
YouTube is the 2nd largest search engine in the world after Google. With more than 3 billion
Clicks daily!
8. the brain perceives predominantly visually
Approximately 90% of the information conducted to the brain is visual. Some statistics say,
that visual content triggers a higher level of user interaction.
9. 24-hour customer service
Unlike customer service and hotlines, a video can be viewed 24 hours a day, 7 days a week,
and also on holidays, can be called.
10. 1 min. Video = 1.8 million words.
“A one-minute video is worth as much as 1.8 million words,” says Dr. James McQuivey,
From Forrester (forrester.com). The statement is difficult to prove, but the intention is correct.
The attention sinks with readers of articles from word to word!
Package it your message in a crisp video!
There are many more facts that show the importance of this marketing channel.
If you’re not already using video marketing for your business, product or brand, start now.
Think about your intention, your goals and what you want to achieve with the customer.
and sit back!
We will do the rest!
For professional support and advice, we are always ready for you.
