Corporate videos or so-called explainer videos are almost a standard for every company.
Whether to explain an extensive and complicated product range, a special market and service process or brand-specific campaigns. The visual communication world is booming.
However, not every video leads to more sales, higher conversion rates or traffic. Here, too, a targeted approach and know-how are required. Video production is not cheap and can’t be replaced like an AD campaign if it doesn’t work. In return, the viral impact can be 10 times higher if the video is well made.
In our experience, customers often make the same mistakes, which you can learn from. Let’s explain the 5 most common mistakes when creating an explainer video.
1. no concrete message is conveyed
The target group should feel addressed. What problem are you solving for them? Address the target group precisely. For example, with a character that represents their target group, with which they can identify. Address the specific problem and show them why you can solve it – and how.
2. too much technical jargon:
We often tend to trumpet meaningful technical and foreign words in our field. Of course, you also want to express yourself adequately and consultatively in front of your customers. We want them to know you’re in the business. But be careful not to use too many foreign words or even abbreviations that your customers often don’t understand. Then the video can backfire and no one will understand what you want. Therefore, try to convey the message in simple understandable words. Thus, you achieve the highest possible range.
3. too boring plot:
Keep a thread of tension in the story. In addition to an attractive and crisp introduction, the problem is then explained and the way to solve the problem is shown. In the end, the happy ending should be that the customer is happy and satisfied thanks to your product. At the same time, the language and visual forms should be humorous, sparkling, innovative, smart, modern or pursue other characteristics that suit their target audience.
4. no emotions used:
Most decisions are made from the emotional area of the brain. If the video is too informative and factual, without addressing the customer and touching him with his problems, he will probably forget it again or not even watch it to the end.
5. no call to action at the end:
Include a call to action at the end. Keep him in the “loop” and be specific about what you want from him. This can be: “visit our website, our store”, “order our product today”, “call us and make a trial appointment”.
There are other factors besides these that are important and determine whether your video will be a successful video or not.
Therefore, we guide you with targeted questions, a questionnaire and storyboard to the appropriate video.
For detailed questions, contact us directly.
