The first moment can be romantic, enchanting, emotional, tragic and so much more…. in the movies or even in real life.
But the first moment, that must sit in any case!
Sales, sales, sales are your top priority? Well, with whom not!
How do you approach your sale? How do you reach your target group?
Are you sitting on your marketing concept of your product, service or company and rethinking the structures and messages?
Here are 5 tips on how to engage your customers and viewers right away:
VISUALLY
Address your target group visually!
If they are modern and fresh, show this. If your target audience is older and more traditionally inclined, avoid quick image changes or loud imagery.
Your image needs to be visually on point so that your viewers are directly captivated.
INTEREST AND TRUST
The first seconds are crucial. Catch your customers.
Combine image, text, sound and voice if necessary, so that you stand out from your competition.
Pay attention to your offer!
What fits your target group? Shrill and loud or rather the opposite?
CALL TO ACTION
Your story hit home!
Now you are asking your customers to act!
Change your perspective and put yourself in your potential customer’s shoes: What do you want to hear and see in order to act?
Build trust and get your customers to come back and buy directly!
In the best case, the Call To Action button is not even examined for a long time, but the story has already convinced so that the Call To Action button is clicked incidentally and your product is bought!
UNIQUE SELLING PROPOSITION
What can your product do that the others can’t?
What is your unique selling proposition that sets you apart?
Your brand recognition can be a special service that sets you apart from your competition.
WERBEFORM
How do you present yourself?
Again, it depends on your product, service or company.
Which form of advertising suits you? Classical or non-classical measures?
Whatever you choose: Make sure your customers stay glued to your print page, can’t get enough of your clip, or turn around to watch your ad on the advertising pillar again!
If all points are taken into account and applied with your individuality, you will have the customers on your side!
It’s like a cake recipe – a little bit of everything in a healthy measure, yet the recipe is custom made and carries your touch.
An explanatory clip also gives your image that certain something!
Feel free to take a look at our references here.
