You want your target group to buy your product or service?
It does not depend on your initial situation.
Whether you are a startup, a traditional company or an agency, your goal is the same.
Only the way to get there can be different.
The basic prerequisite is the target group and market analysis.
A clear positioning!
Where do I stand, where do I want to go, where do I see myself and who are my customers?
Example Startup
You are in the starting blocks with your advertising measures.
In online marketing, you’ll be there with a website, high-quality graphics, a blog, and various social media channels.
However, you can’t get through to your target audience because they don’t really understand your product or service yet.
How do you convey your message simply and precisely?
Keep the solution right in front of your target audience.
Make them as visible as possible!
Simple and crisp.
Explanatory moving images are ideally suited here.
In a short and concise video clip, the customer focuses on the content.
This is reduced to the most important facts, simply explained and customer-friendly.
Example traditional company
You are proven and secure within your structures.
But after all these years, you’re still missing the icing on the cake.
You are reaching your target audience, no question about it.
Nevertheless, think about optimized ways that also show that you are moving with the times.
Your mainstay is classical advertising, online marketing has not been part of your repertoire for very long. There is still a problem with the online presentation.
Take a graphic approach – let your target audience see and experience.
Again, integrating an explainer clip that picks up your customers and doesn’t take them much time is profitable.
With an explanatory clip you can only win!
You can use it versatile online and use it again and again:
– Social media
– Website
– Blog
– Online Shop
– Website
– Video platforms
Check out some examples of what your own explainer video could look like here!
