Video content and moving images are becoming increasingly important in the digital marketing world.
Much more, people are selecting more and more superficially due to the flood of information. What doesn’t catch your attention in 3 seconds is not even noticed or touched in the first place. In addition, a reading laziness creeps in.
It’s much easier to absorb more information in less time with moving images.
In addition, the search engines have been optimized to rank content with multimedia and especially moving images better in the major search engines such as Google.
YouTube is also the 2nd largest search engine after Google nowadays and should be actively used as a marketing channel.
But how do I optimize my video?
Whether marketing video, viral video, explainer video, corporate film or product video. All of them need the necessary SEO marketing to be found as a medium at all and to gain attention.
“So marketing for marketing? Yes, you could say that. All marketing measures are interconnected today. That’s important, otherwise you go under!”, says Michael Herrmann, CEO of Erklärungsvideo.
For this purpose, here are some tools to optimize SEO marketing actions for videos:
1.Optimize your video information: As with your other content that you post, this also applies to videos. Simply uploading and sharing is not enough. Optimize possible content and keywords where you can:
1. tags and taglines, which are mostly available for selection with the videos. Hashtags can also otherwise be entered in descriptions below.
Headline: Choose an appealing headline. It must appeal right away at a glance. Questions, prompts and facts always go down well. They should not be too long (i.e. not more than 10 words and not too short (less than 3 words).
3. description: ALWAYS specify something in the description. At least the link to your website and a short description about the content of the video. At best, include appropriate keywords and tags or other links.
4. categories: Many search engines and video portals allow you to select one or even more categories. Use this feature and choose categories that are most relevant to your video, the content, and the appropriate audience.
2. use SEO tools:
Work with wordpress, use SEO help tools for better SEO on the website. One of the most used and best free plugins on wordpress is for example: WordPress SEO by Yoast. Simple operation and extensive input options.
3. keyword planner: If you do not yet have any keywords for your product or company, or if you are planning to use the video to set up a new area or landing page and are addressing a specific target group and niche, then search specifically for this with a keyword planner such as with the Google AdWords Keyword Planner or KeywordTool for keywords that should definitely appear in the title, description and tags.
4. monitoring & analytics tool:
Use a monitoring tool to analyze your posted content. Probably the most widely used is Google Analytics. But there are also many good alternatives. Check in regularly, learn from your audience’s behavior, and optimize your content sources, links, and content.
5. link building:
On for the video you should link as much as possible on the internet network. Post it on platforms, communities, integrate it into blog & guest blog articles, newsletters and social media posts and tweets. The more links with relevance and quality, the better ranking of your video you will find.
6 Paid Ads:
If you have some budget available, you should invest a little in Paid Ads, especially in the beginning, and sponsor your video on Google AdWords, or Facebook, LinkedIn or YouTube and push it a little bit through paid advertising. Once some likes, shares and clicks are achieved, it’s also easier to spread organically and virally.
Lastly, all that remains to be said is: share, share, share the video.
Do not let it rot in the folder. Also share it with colleagues, friends, acquaintances, in professional groups, forums and various communities and platforms.
This will bring your video further to the front.
For more tips and support in marketing your video, contact us directly.
