Your own positioning is the
A&O of your business
– the tomato sauce on your pizza. The foundation of your being.
Before launching marketing efforts, you need to know where you are and where you want to go.
What is your mission and what is your
Vision
?
Position
yourself and take the time to do so! Dry pizza corners no one can use!
This is comparable to real life.
Where are you and where do you want to go? Again, look around you and within you to find out what your goals are.
Set short- or long-term goals that are appropriate and fit for you.
The same happens on the business level.
Once you have analyzed and determined this positioning, you can start thinking about marketing efforts.
This is then virtually the
cherry on the cake
– because the pizza is already finished and eaten.
What options are available to you and which are most effective?
There are tailored marketing measures and also instruments that, depending on the application, are promising.
This is how the moving image format behaves in online business.
It is for
everything
applicable and must be adapted to the image, corporate identity and the company.
Here are the most important points for positioning of Moving image formats:
Strategy:
What do you want your moving image to be used for?
Are you relaunching your product or do you want to better market an existing product? Do you offer services? Do you want to reach regular customers or new customers? Startups are mostly new customers.
Then, of course, it still depends on the industry: Cosmetics, real estate, technology, IT, etc. The range is endless – and the marketing possibilities for moving image formats are just as limitless.
Target group:
The next step is to define the target group. Who is the right target group for my project and what does this target group jump at? How does she behave and when is she most online and therefore available?
Define key facts, such as demographics, age, gender, interests, hobbies, etc.
- Keywords:
After you have analyzed your target audience, you can determine additional keywords that your target audience will search for first. This will make your moving image more quickly discoverable. You can also take yourself as an example. You are looking for something and look it up online: What terms do you look for first?
Moving image marketing has become a trend in the last few years
and will trigger even more hypes in the coming years. The technical possibilities that are advancing every day also contribute to this.
With the right support and preparation, moving image marketing is a guarantee for success – see for yourself!
Want to see how moving image marketing is implemented and looks? Then take a look at our Youtube channel!
