Social media channels include digital networks that enable content sharing, both professional and personal.
On which social media channels are you logged in? How long have you been supporting each other or looking at sharing different channels and what all has happened since then? Are you acting here as a business or as a private individual? Both are possible!
Besides private communication, you can and should present your company, product and service online.
Social media channels alone can increase awareness, reach for your homepage, and traffic & conversion.
This is only the beginning
For this purpose, the combination of social media and moving images is highly popular. Short, concise, and to the point clips will pick up your customers and won’t demand the time investment that, say, an article would.
Time plays an increasingly important role nowadays, because too much time is spent in work and too little is taken for oneself. That’s why concise clips without a lot of snark and distractions work very well.
Opportunities for moving images on social media channels:
Please take into account that opportunities and measures change and advance almost daily.
On Instagram, you can serve different moving image formats with one channel.
The functions differ between private and business profiles.
To market a product, a company or a service a business profile is recommended.
IGTV – Instagram TV
Instagram TV is an internal video platform on which clips with the duration of up to one hour can be uploaded.
This function is suitable, for example, for tutorials, image films and also short explanatory clips of two to three minutes.
Instagram Stories
Instagram Stories are used by bloggers, among others, to document your everyday life.
Stories can be saved or uploaded right off the bat from your phone and are then available online to followers for 24 hours.
Here, too, a 15-second clip can be uploaded and used for the company’s own marketing.
Either standalone or as – as the name suggests – a story. For example, with storytelling that is relevant and meaningful to your marketing.
Instagram Live
Depending on the marketing and product, Instagram Live can be used.
This lends itself to answering general questions and queries about your company or product. Here you have to figure out for yourself how this option fits you and your image.
Instagram post
Instagram also offers the ability to share clips and videos on your own feed.
These clips must be a minimum of 3 seconds and a maximum of 60 seconds short or long.
Perfect to present yourself briefly and concisely or to introduce products.
Facebook provides a platform for individuals, business pages and groups, among others, to share and communicate.
The business aspect is interesting here. What is clear is that on Facebook all content can be shared from photos, graphics to links, like with thumbnails.
This also includes moving images.
Whether as a post, a profile picture, or a story, Facebook gives a few ways to express and position yourself with clips.
Since Facebook and Instagram now belong together, the functions are similar to the same.
With Facebook, however, it is also possible to set links with thumbnails that redirect the visitor to a website, an online store or a blog.
On which channels is the positioning and/or linking of moving images still possible?
Twitter, Pinterest, Youtube, Linkedin, Xing, Snapchat, Google+, Vimeo – the possibilities are already diverse and evolving every day.
Do you want to become visible on social networks with moving images and don’t really know how to take the first step?
Then feel free to check out our social media channels and browse our website. We’ll go through step-by-step with you and together produce an image tailored to you that will catcht your customers and viewers.
