In the jungle of the digital world – which online measures suit you?

There are endless online opportunities, and the possibilities increase every day. Online measures are important. How do you keep an overview in the digital jungle? And which measures are best suited to your product and your company? Set your online marketing goals at the beginning: – Brand building – Commitment – Sale – Lead generation Then, determine and define your online channels and tools, which best fit your target audience and goals. Own website and blog: Your website is your business card. Design, colors, layout and content let your customers decide in the first seconds whether they browse further and inform themselves or leave the page. Nowadays, it is hard to imagine life without the digital business card. Regardless of whether it’s a family business or a freshly founded start-up, people are looking for everything online. And whoever finds is satisfied. That’s exactly how a blog of your own is designed. Do you have added value that you would like to share? Tips, tricks and information are good content and are read. Email Marketing With email marketing, you can keep your target audience and customers updated in a timely manner. This creates trust and builds a bond with your customers. Let your customers know and share your news. Email marketing is suitable and effective for traditionally established companies, as well as startups. Here it depends on the content of the newsletter and the address of the target group. Especially for online stores an optimal source of information. Social Media Marketing Through social mediamarketing, you can communicate directly, take action, share information, increase sales, solicit opinions, launch surveys, test responses, and more. The approach you take within a social media channel, such as Twitter, Facebook or Instagram, is up to you and depends on the message you’re getting out there. Just like before, you need to pay attention to who your target audience is and where they are. In your analysis, pay attention to whether your target audience is on social media channels, and if so, which ones. You can present yourself here via high-quality content, such as text, graphics and also moving images. Mobile Marketing Have you paid attention yet? Walk down the street to the nearest bus stop or restaurant and look around. Do you also notice that the majority of people present are looking at their smartphones? As alienating as this is, you can use it effectively as an entrepreneur. As you can see, the chance of accessibility is exceptionally high. Mobile marketing is used to google, order, and research – all while on the move. Directly make sure that your website is “responsive”. This means that it is graphically clear and correctly displayed on the screen as well as on the smartphone. Prepare for mobile marketing to become more important than ever and take your chance to reach your customers anywhere, anytime. Make sure your mobile ads, websites, etc. have user-friendly interfaces and low load times. A mix or selection of these measures will offer you a steadfast position in the digital market. The important thing is: quality instead of quantity. When you approach a measure, it must also be 100% maintained. Convince yourself of the advantages of digital marketing. You’ve read it all, but can’t quite picture it yet? Feel free to check out the various channels of explainer video and get a first idea of what it can look like. Facebook Vimeo Instagram