An image film reflects you, your business or your service.
This makes it clear that your image film is individual and unique and puts your unique selling proposition in the spotlight.
Here are 5 points that are important for your image film to stand out!
USP
The Unique Selling Proposition is “the” argument for your target group.
Do you sell a product that is not unique? Then convince with a unique image and marketing to enforce an individual positioning.
What is unique about your product and the marketing of your product?
Authenticity
Nowadays, the authenticity of a company is writ large. Make yourself and your business “approachable” so that the target group can identify with you and your business.
For example, glimpses of your “backstage” area can inspire confidence. For example, showing the employees behind the business, office situations and maybe even a short interview of an employee.
Budget
Buy cheap, buy 2 times. Especially for an image film that is supposed to stand out in a representative way, sufficient budget must be available. Half measures are out of place here. Clarify with the production in advance what budget you have available and what types of image film can be realized with it.
Is your idea feasible with your budget?
Customer Audience
Of course, your target audience is very important. Who should the image film reach? The image film is produced accordingly to your customer audience. If your target group is 60+ the image film will certainly look different than if the clip was for the target group 16+.
Emotions
Feelings, emotions and goose bumps – that’s the goal you want to trigger with your image film. An emotional level that encourages the customer to buy and presents your business in an emotive light. In addition to the moving image, this includes the sound, the voiceovers and the story.
Insert
Where can you use your image film?
There are no limits to what you can do here. At the trade fair, in a video call, online on your website, as online advertising, on social media channels or as screen advertising – everything is possible.
The subsequent reporting will show you how well moving images in the form of an image film work for you.
Moving image advertising generates attention, mindfulness and presents the viewer with the story that they don’t even have to read themselves.
