Social media channels will soon be “a dime a dozen.” But that doesn’t mean they all fit your business or service.
A social media channel must be tailored to the target audience and goal.
This can’t be done by creating a graphic or image that is then quickly and snappily shared across all channels.
Unfortunately, it’s not that simple. Each channel has different communication strengths and paths, as well as formats to match.
Formats can be the following:
Content can be incorporated into various formats.
Formats can thus be moving image clips, videos, photos, or audio files. Each social media channel has different sizes for these formats, depending on the channel.
Which formats belong to which social media channel?
Instagram:
There are numerous formats for Instagram. Thus, graphics, images and even videos find their place here and can be used effectively for advertising.
However, certain sizes must be adhered to for this, so that part of the graphic is not cut off during self-promotion.
Instagram format:
Feed: Feed image sizes on Instagram are square.
Square in feed: 1080 x 1080.
The profile picture on Instagram is round.
Profile picture: 110 x 110.
For this purpose, Instagram has the Story format.
Story format: portrait (9:16)/ 1080 x 1920.
Another format on Instagram is Instagram TV, which plays entire clips for a minimum of 15 seconds and a maximum of 60 minutes.
IGTV: as with the stories, portrait/ 9:16 is recommended here.
Instagram is an all-round channel. Here you can share images, graphics, short clips and long clips. The possibilities are many and it combines all the important aspects in one channel.
Instagram is therefore the perfect channel for moving images including sound and advertising message.
Format Facebook:
Facebook is also in on the action with many different formats and options, and has now embraced the Story feature. This also allows Instagram and Facebook to be linked, so that the clip is shared on one channel and automatically appears on the other.
Classically, we all know the profile picture on Facebook.
Profile picture: 160 x 160.
Then came the cover image that rounds out one’s profile or page.
Cover image: 851 x 315.
For this purpose, Facebook has the Ads function. And this in the most diverse variants.
Here too, depending on the format, you have to pay attention to the pixels.
Event Ads: 1200 x 444
Photos -and linkingads: 1200 x 628.
In addition, there is video advertising.
Video advertising: 1200 x 675.
Twitter format:
Twitter is also used a lot by companies and also Twitter has its own format dimensions.cover image: 1500 x1500.
Profile image: 400 x 400.
Contribution images: 440 x 220.
Format Youtube:
In addition to youtubers and influencers, you can find any classic advertising on Youtube, as well as small to large companies.
What are the format sizes on Youtube?
Profile picture: 250 x 250.
Cover image: 1080 x 608.
Video: 497 x 279.
For the graphic elements, there are now numerous templates and templates that can be filled in and customized with your own content.
Which channel you choose is up to your content.
Whereas almost every channel now offers the possibility of working with moving images.
This is due to the growing success that moving images bring.
As mentioned in previous blog articles, visitors and customers are more open to watching a clip or moving image rather than reading through an article.
