It’s hard to imagine today’s online world without social media.
And in any shape and color. There are very different roles that moving images play in social media.
We already know about the Boomerang and Timelapse clips, which have been used for a while. And not only from creators and influencers, but also from companies, products and services. And also the formats below are now used as image film or advertising.
Reels
When you think of reels, do you first think of young people gesticulating, dancing and singing into the camera? Yes exactly, that’s how it is. However, reels are now also used on agency and company websites to represent their own company. Be it the values, functions, employees or the like.
Reels increase and hold attention, as it is a “different” way of presentation and appears interesting and playful to the end user, depending on the target audience.
Advertising
It’s hard to imagine the online world, and social media in particular, without traditional advertising. Especially with video online portals, classic moving image advertising has a firm place and reaches your target group, depending on your wishes.
Tutorials/ DIY
Tutorials and DIY clips have shaped the online world from the beginning and are still very popular on social media today. These are available in any direction and with a variety of specialist topics: From the Christmas decoration design to the engine restoration of a moped to children’s toy ideas and creation.
Tutorials are approachable for the target group and, depending on the offer, an effective way to present product, service and company in a playful way.
Vlog
Vlogsis derived from video and blog. Blogs give readers a written insight into a person’s life, processes, experiences, etc. A vlog is a video blog. This means that everything is recorded by video camera and a clip is created in place of the written description, which takes the viewer along transparently and closely. Which topics are chosen here now and what the provider of the vlog shows is up to him. In principle, this is also a conceivable tool for placing advertisements and showing transparency.
A vlog is a recurring series and should not be applied only once.
Live videos
Live videos give the viewers and also the person who switches the live the possibility to act and react in real time. For example, it can be applied as a product sale and the audience watching live can ask questions about the product in real time. Why all this? It creates trust and a bond with the buyer or even viewer who “tunes in” anew.
Moving images let your customers get closer. It creates more transparency and attention and it clarifies facts in a playful way.
In short, a long body text won’t capture your customers the way a professionally designed clip will.
