What fits my company?
A 30,000-year-old cave painting already reflected man’s desire for moving images at that time. The cave painting showed a wild boar with four legs instead of two. With the intention to visually “run” the Wildeber.
This drawing technique is also used today. The images, drawings or photographs are strung together in a row, creating moving images through a rapid sequence. These moving images can be created by drawing, photography or computer. The individual images in the sequence are also called “frames” in technical language.
Walt Disney created the first animated film with sound in 1927. The action was appropriately accompanied by music and sounds.
Animation is derived from “animare”, which means to bring images to life.
For this purpose, 2D is also called two-dimensional animation. This includes various techniques, such as laying cartoon, drawing cartoon, etc.
The classic whiteboard was and is used as a basis for presentation. Schools, universities and companies use the whiteboard for explanations and presentations of facts and your own business.
In today’s world, whiteboard and animated videos are commonplace and necessary.
Time is valuable. Your customers no longer read through long texts, but want to be informed quickly and easily – without much effort.
Generally, your audience processes 80% of moving image content and only 20% of body text information. Moving image content is processed 60,000 times faster than text information.
The possibilities of video formats are endless. Depending on the presence of your company or product, we will work with you to determine which format suits you best.
What do whiteboards and 2D animations offer?
The whiteboard, as well as the 2D animations can be used in a variety of ways and are not specialized to basic patterns in each case. What one can do, the other can do as well.
Which style is finally yours can be determined by your ideas and the briefing.
It’s up to you whether you want to present your company or product in a purely informative way with facts, or create a story.
The whiteboard video, as well as the 2D animations can be used for the following topics, among others:
– Application explanations such as registrations with online portals, application processes, etc.
– Storytelling such as stories, plots, etc.
– Delivery of emotional and/or factual messages
– Explain the company, products and brand holistically and highlight the benefits
Videos can be created for any content, such as consumer products, online portals, IT companies, service platforms, organizations and institutes and suppliers or manufacturers.
Both styles bring with them that they are individual and unique per video. Whether the same or different styles, no two videos are alike.
The only difference is in the production of the videos.
Advantages of whiteboard videos:
– They are not as costly to produce as 2D animations.
– The viewer is offered the feeling of being able to read along through “live scribbling” and has more time to take everything in more slowly.
Examples:
Whiteboard 1
In this example, the content of the whiteboard video is informative and explanatory, showing an application explanation in the sequence of an application process.
The visualization is done by the drawing hand directly in front of your customers’ eyes. The customer is directly and realistically involved in the subject area you want to convey. He is present at the creation, as the drawings drawn on a blank white sheet give the impression that the customer is involved from start to finish.
Whiteboard 2
This whiteboard video shows a service around a character’s needs.
Around this character a story is created, which puts the service in the center and has finally solved the needs of the customer in.
Whiteboard 3
You want to show your clients the span of your advice, but you don’t know exactly how. In this example, you can see the exact service points presented in precise points.
Advantages of 2D animation videos:
– Higher quality visuals that may be nicer to look at
– Especially people with aesthetics are certainly well addressed here.
Examples:
2D Animation 1
In this 2D animated video, a problem-solving service is described in a story. Even difficult topics from everyday life can be treated with an explainer video.
The video consists of an introduction, a suspense section, a main section and the conclusion.
The video is decorated by own characters. Despite the seriousness, the message is conveyed to your customers in a playful way.
2D Animation 2
Deliver marketing messages in an original way. We also explain this with a 2D animated video. Afterwards, your customers can imagine how this works and will be picked up by you visually, with images and sound.
2D Animation 3
Which topics do you want to get out into the world and how far? Including customer reviews and quality assurance, this 2D animation bundles everything into one video.
If you don’t have tendencies toward either style yet that’s understandable. Both are so versatile and versatile.
We will be happy to decide with you which style perfectly showcases your company or product. We look forward to your non-binding inquiry!
