Content marketing doesn’t stand still. Content and technologies are constantly evolving, establishing themselves or disappearing again. What was trendy yesterday may already be forgotten tomorrow. This makes it all the more important to maintain an overview in the jungle of would-be forecasts and tangible strategies for the future. In this blog post, we’ve summarized – as it stands today – the 6 best strategies for your content marketing future:
Content Strategy #1: Get to the Top with Voice Search
Voice search technology is increasingly becoming a key element in the future of content marketing. Currently, up to 71% of users prefer voice search to typed queries. Pretty impressive when you consider that this technology is not yet fully developed. It is being modified more and more, so we can assume that this trend will continue and be used more and more in 2022 and beyond.
This development changes the whole concept of content creation tremendously, also SEO has to be considered and adapted to voice search. The voice sector also holds marketing potential outside of podcast and radio. So anyone who wants to prepare for the future should have this area on their radar in the coming years.
Content Strategy #2: User Generated Content (UGC) is King
User-generated content (UGC) stands for all content that is not created by the company or the website operator itself, but by users and brand customers. These can be comments on posts from companies, photo and video content published on users’ own accounts, reviews, and more.
The big plus of UGC is that it’s basically word of mouth on a web level, and as we all know, that’s a highly effective marketing tool. As an organic way of marketing, word of mouth not only ensures that your brand publishes a lot of content without spending time and money, but it can also help you attract a larger number of customers, as most consumers today rely on recommendations and product reviews.
Content strategy #3: Podcasts still on the rise
The popularity of podcasts is soaring to record levels. According to a survey, almost 4 out of 10 Germans (38%) at least rarely listen to a podcast. In 2016, it was only 14% of people in Germany. So it’s worth focusing on audio formats in the coming years and talking about relevant and hot topics there.
However, to podcast successfully, make sure you have the right strategy and planning when implementing your podcast. Be sure to give your podcast as much attention as your other content marketing efforts.
Content Strategy #4: AI integration
Artificial intelligence has been a theme in the film world for decades. What was considered unimaginable at the time is now reality. Good – there are no robots yet that look like humans and can feel love, but AI exists and is being used more and more.
Thanks to AI, it is possible in the marketing sector to analyze extremely large volumes of data, which would be almost impossible for a human to manage, within a very short time. In addition, AI can be used to create better user experiences, provide chatbots to interact with customers, and even generate content automatically.
The potential that AI offers in the area of content marketing is enormous. For this reason, they should start integrating AI into their content marketing today and definitely not disregard the developments in this area.
Content Strategy #5: Remote – established pandemic development
Remote: Until 2020, few could relate to this term. Today, 1 ½ years after the start of the pandemic, it is hard to imagine the working world without the remote. What was initially seen as a stopgap solution in many areas now offers an infinite number of and, above all, flexible possibilities, and this also applies to content marketing.
Thanks to the pandemic, technologies have advanced exponentially in terms of connectivity, resulting in near seamless connectivity. This makes it possible to outsource the entire content creation team, for example office space and thus save on rental costs, which can then be channeled into content marketing. Flexibility and freedom are particularly important in the creative field. It helps creatives to flourish and create the extraordinary.
Content Strategy #6: Videos – the new web communication
Mankind is becoming more and more comfortable and prefers to watch content in the form of a video rather than read the same content. It even goes so far that videos are requested and a brand is rather negatively evaluated if it offers you “only” text and image content.
According to a statistic, 80% of people prefer to watch a video instead of reading a blog. No wonder there are more and more platforms for video content. In addition to YouTube and Vimeo, pure video social media platforms such as TikTok have also established themselves and Instagram and co have also included videos in their standard portfolio.
No matter what type of business you have, you’d do well to delight potential customers with video content like an explainer video. These are especially good for explaining complicated issues quickly and simply, but an explainer video is also just the thing to give your company a face.
So this is what awaits us in 2022. Given the dynamic nature of the content marketing space, we make no guarantees that other trends will not emerge. But that doesn’t change the fact that we believe the above strategies will lead the way. Of course, we are here to help you with Content Strategy #6 .
