What you should always insist on as an entrepreneur is: quality before quantity!
Quality is forgotten far too quickly when five other marketing measures have to be implemented quickly.
The A&O is early planning and implementation. To that end, don’t skimp on your marketing efforts.
2020 was a year full of twists and turns. Events we did not expect. But even in this state of emergency, you shouldn’t sacrifice the quality of your advertising and create only quantity by cutting corners.
Are you yourself too busy in-house with your team to be able to produce good quality for your marketing?
Let external and professional service providers support you!
Especially for moving image advertising, an expert and professional is needed. Even non-professionals can see here whether a clip was cobbled together professionally or as a DIY first project in-house.
What are the benefits of professional video marketing?
Moving images are and will remain trendy!
Quality clips with high-quality images, drawings and animations continue to attract attention.
READING FAULTS COME AT YOUR COST
If you lose your target group after the first word of the ad because the ad simply doesn’t catcht your customers: At the latest now you should think about video advertising that picks up your target group from the first second and involves them in the action.
EMOTIONS
You can use moving images to convey emotions that reach your customers directly.
Especially at Christmas, this is an important stylistic device to bring out the emotionality of the feast, the togetherness and the special time.
SOUND AND VOICE
Melody and also voiceovers – if selected to suit the target audience – are a very important aspect to be appealing and to strengthen attention.
VERSATILITY
You’ve had a three-minute clip produced and now want to use short clips for social media channels, for example?
Have the clip shortened to 30 seconds and use it in a precise way to reach your target audience. This is exactly where it is important to work with professionals and experts who know this terrain inside out.
In all respects, the quality must be right. Poor sound mixes, unprofessional speakers, pixelated or amateurishly shot images, DIY – explanatory apps, etc. will cause you to lose your customers and not gain any new ones.
Would you like to learn more? Then get in touch for a no-obligation consultation!
