You are finished with the development of your product and can hardly wait to bring it to the “man”? You have analyzed your target group, your market, etc.?
Great – then let’s go!
Let’s start with the elementary 4Ps: Product (Product), Price (Price), Distribution (Promotion), Communication (Place).
These can be briefly and clearly defined as follows:
Product
Which is the right offer for your target group?
Price
As the name itself suggests – what is a starting price that suits the product and the target audience?
Distribution
Where do you sell and distribute? Which distribution channels suit your product?
Communication
Communicate your product to your target group and make yourself visible!
Once you have all this clearly declined, you can start looking at what marketing efforts fit your product.
Not every measure can be applied to every product.
Why? Your product is unique, therefore “unique” measures must be created last.
What we can say in general: All those who launch a new product on the market certainly want to advertise.
Here we can distinguish between classic and non-classic advertising.
Classic advertising: Above-The-Line
–Print
– Outdoor advertising
– Displays
– Newspapers
– Magazines
– Radio
– TV
– Cinema
Non-Classical Advertising: Below-The-Line
–Direct Marketing
– Fairs
– Events
– Mobile marketing
– Guerrilla marketing
– Promotion
– Viral marketing
– Online marketing
Which now – classic or non-classic advertising, and where to start?
Which measures fit your product, you have to determine yourself after your analysis.
A good starting point is: creating your own package that is as unique and has as much added value as your product.
Here is an example:
Nowadays, it is impossible to imagine life without online marketing. If someone should search for you online and not find you, that is basically a no-go.
Flyers, for example, belong to classic advertising – already here you would have a mix of both divisions.
Another way to use advertising skillfully with moving images and online to boot, you can also take a look here! Let’s make the step together and start a new era of advertising in your business.
