We often hear from interested customers and entrepreneurs that they hesitate to request an animated video: Real film videos are colorful and emotional and you can show products and services “live”.
However, you can do this with animated and drawn videos.
What is more important is what goals you are pursuing and what you ultimately want to convey. In addition, animated videos bring even more advantages over real films.
The 7 top advantages of animated videos:
1. timeless with long quality of life
Regardless of whether it’s a cheap or expensive real film spot: an old commercial, for example from the 70s, is simply outdated and is reluctantly used any longer.
Even videos from the 90s seem “oldschool” today. Animated videos, on the other hand, are timeless.
And if there is something outdated in the video after all, you can edit it afterwards.
2. more visually influential
In times of information overload, it is becoming increasingly difficult to place the right messages with the recipient.
In real films, just as in real life, there are often too many messages on a visual level:
Signs, clues, explosions, people, traffic, etc.
Humans are overwhelmed by this and can only really absorb a minimal percentage.
Animation is a better and clearer way to convey a simple and focused view of the story.
3. cheaper production costs
The cost of filming is eliminated because you don’t need actors, a film crew, or permits for locations. In addition, you have the advantage that the most expensive live-action sequences, such as explosions, helicopter flights or action scenes, can be easily and inexpensively implemented using animation.
4.explain abstract ideas better
Especially when it comes to videos as corporate films, where mostly processes and structures are to be integrated or background knowledge from technology, science or IT is to be integrated, a visual representation is helpful.
Animated, abstract processes can be implemented more easily through shapes, colors, steps and numbers than in a real film.
5. statistics and graphics can be displayed better
If you like to integrate facts and figures in the corporate film, it will be difficult with a real film.
Nothing is more attractive than packing powerful numbers into images and animating them dynamically and emotionally.
6. changeable afterwards
In addition to point 1 (the temporal update), there may of course be other reasons to change the video afterwards.
New company name, change or addition of the product, additional languages or a new CI (Corporate Identity) can be reasons for a necessary addition.
7. it is international
Anyone who has ever seen an old Asian fighting film or a commercial from Russia will know immediately what is meant.
The appearance of the actors, the accessories or the filming location give a lot about the location and the culture.
That can be quite beautiful: However, when it comes to winning or convincing customers on an international level, it can be a barrier.
Animated videos can be used to depict neutral-looking figures and objects to appeal to as many cultures as possible.
Of course, live video has its place and is certainly an effective and good marketing tool in the video marketing space.
But ultimately, it depends on the goals, intentions and values you want to convey, as well as the budget that plays a role in your considerations.
