Right in the middle instead of just being there!
This is how your end customer feels in your interactive video.
In an interactive video, your target group is addressed and asked to “get into action”.
You can read about the advantages of this in this article.
Interaction
As mentioned above, your customer is “in action” with your interactive clip. Depending on the type of clip, it answers questions, selects situations and directions, and may even determine the plot.
The interaction enhances the senses and definitely creates a strong memory of your company, product or service.
Impart knowledge
Without trying to impart knowledge with a forefinger, you can explain facts and much more in a playful way in an interactive video. In the process, the viewer is involved and takes away new knowledge and added value from your interactive video, in addition to memories.
Emotions/ emotional connection
You let your customer decide. Whether it’s multiple choice questions or essential storylines; your customer senses trust and empathy on your part and is thus able to feel more intense emotions and create an emotional connection because they are part of the content and flow.
Attention
Interactive videos guarantee a high level of attention. When users quickly click away at the ad, your interactive video piques their curiosity. The attention span is higher. A difficult task with all the diverse commercials and clips that an interactive video gives.
Longer dwell time
In connection with the attention, a longer dwell time results. A longer dwell time demands retention and thus remains in memory, where we are already at the next advantage of an interactive video.
Reminder
Can you tell me what you actively remember? Which commercials, which clips stick in your mind and what do you remember most fondly?
Try something new with the interactive video and create memory in the minds of your customers and engage your regular customers even more.
Future
Everything becomes more interactive. Jump on the bandwagon and take advantage of unique opportunities to surprise and engage your customers. Keep in mind.
Take a look at an example of an interactive explainer video here:
Interactive videos can be produced in different variations.
Do you have any questions? Then please feel free to contact us!
