There are various so-called “video-on-demand services”.
What does that mean exactly? Videos in the form of advertisements, vlogs, clips, etc. are uploaded and published.
These videos can be completely different from the content. Whether shot with a cell phone camera or all the way up to a professional explainer clip, there are platforms for all forms of video marketing.
Here are video platforms where you can publish clips:
YouTube:
The mother of all video platforms allows uploading since 2005.
Here you can find formats of all kinds: from short clips to series & movies to blogger diaries and tutorials galore.
Accordingly, the target group is also broadly diversified.
Vimeo:
Vimeo has been around since 2004. Vimeo stands for high-quality videos and was basically created for sharing.
Vimeo offers different memberships for uploading video material.
Here, too, their clip is in good hands and creates reach, but not without cost in the long run.
On YouTube and Vimeo, videos are deliberately searched for by topic and action.
On the social media portals that follow below, the videos appear as they are used, without a targeted search.
The use and exposure of a video platform alone is not enough to make a video popular. But is a part of the whole marketing.
For example, if a customer finds a product of your assortment interesting that you present in a clip and wants to see the further offer, then he can watch your complete clip series based on your video platform profile.
To spread your videos, you can use various social media channels to gain attention.
Especially the social media platforms built on video clips, such as TikTok, Facebook, Instagram, etc., should be integrated into online marketing, depending on the target group.
Here, however, you should also pay attention to the fact that Instagram, for example, appeals to a younger target group than Facebook. TikTok is still in development and the first brands are approaching the video platform.
Do you want to know how to build a YouTube or Vimeo profile? Then feel free to take a look at our profiles!
