{"id":20594,"date":"2019-08-05T10:25:04","date_gmt":"2019-08-05T08:25:04","guid":{"rendered":"https:\/\/www.explainnow.com\/on-your-mark-get-set-how-do-you-get-started-with-your-product-2\/"},"modified":"2023-07-13T00:12:37","modified_gmt":"2023-07-12T22:12:37","slug":"on-your-mark-get-set-how-do-you-get-started-with-your-product-2","status":"publish","type":"post","link":"https:\/\/www.explainnow.com\/en\/on-your-mark-get-set-how-do-you-get-started-with-your-product-2\/","title":{"rendered":"On your mark, get set &#8211; how do you get started with your product?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You are finished with the development of your product and can hardly wait to bring it to the &#8220;man&#8221;? You have analyzed your target group, your market, etc.?<\/p>\n\n<p class=\"wp-block-paragraph\">Great &#8211; then let&#8217;s go!<\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s start with the elementary 4Ps: Product (Product), Price (Price), Distribution (Promotion), Communication (Place).<\/p>\n\n<p class=\"wp-block-paragraph\">These can be briefly and clearly defined as follows:<br\/><strong>Product<\/strong><br\/>Which is the right offer for your target group?<br\/><strong>Price<\/strong><br\/>As the name itself says &#8211; what is a price that corresponds to the product and the target group?<br\/><strong>Distribution<\/strong><br\/>Where do you sell and distribute? Which distribution channels suit your product? <br\/><strong>Communication<\/strong><br\/>Communicate your product to your target group and make yourself visible!<\/p>\n\n<p class=\"wp-block-paragraph\">Once you have all this clearly declined, you can start looking at what marketing efforts fit your product. <br\/>Not every measure can be applied to every product. <br\/>Why? Your product is unique, therefore &#8220;unique&#8221; measures must be created last.<\/p>\n\n<p class=\"wp-block-paragraph\">What we can say in general: All those who launch a new product on the market certainly want to advertise. <br\/>Here we can distinguish between classic and non-classic advertising.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Classic advertising: Above-The-Line<br\/> &#8211;<\/strong> Print<br\/>&#8211; Outdoor advertising<br\/>&#8211; Displays<br\/>&#8211; Newspapers<br\/>&#8211; Magazines<br\/>&#8211; Radio<br\/>&#8211; TV<br\/>&#8211; Cinema<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Non-Classical Advertising: Below-The-Line<br\/> &#8211;<\/strong> Direct Marketing<br\/>&#8211; Fairs<br\/>&#8211; Events<br\/>&#8211; Mobile marketing<br\/>&#8211; Guerrilla marketing<br\/>&#8211; Promotion<br\/>&#8211; Viral marketing<br\/>&#8211; Online marketing<\/p>\n\n<p class=\"wp-block-paragraph\">Which now &#8211; classic or non-classic advertising?  <br\/>Which measures fit your product, you have to determine yourself after your analysis.<\/p>\n\n<p class=\"wp-block-paragraph\">Create your own package that is as unique and has as much added value as your product.<\/p>\n\n<p class=\"wp-block-paragraph\">Here is an example:<br\/>Nowadays, it is impossible to imagine life without online marketing. If someone should search for you online and not find you, that is basically a no-go. <br\/>Flyers, for example, belong to classic advertising &#8211; already here you would have a mix of both divisions.<\/p>\n\n<p class=\"wp-block-paragraph\">Another way to use advertising skillfully with moving images and online to boot, you can also take a look <a href=\"https:\/\/erklaerungsvideo.ch\/referenzen\/\" target=\"_blank\" rel=\"noopener\">here<\/a>!<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You are finished with the development of your product and can hardly wait to bring it to the &#8220;man&#8221;? You have analyzed your target group, your market, etc.? Great &#8211; then let&#8217;s go! Let&#8217;s start with the elementary 4Ps: Product (Product), Price (Price), Distribution (Promotion), Communication (Place). These can be briefly and clearly defined as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[351,349,343,340,344,335,339,348,353,345,355,357,358],"class_list":["post-20594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-classic-advertising","tag-clip-en","tag-digital-marketing-en","tag-marketing-en","tag-marketing-news-en","tag-marketing-tips","tag-marketing-trends-en","tag-moving-image","tag-non-classic-advertising","tag-online-marketing-en","tag-online-marketing-en-2","tag-spot-en","tag-viral-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/posts\/20594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/comments?post=20594"}],"version-history":[{"count":0,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/posts\/20594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/media\/21082"}],"wp:attachment":[{"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/media?parent=20594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/categories?post=20594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/tags?post=20594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}