{"id":20593,"date":"2019-07-24T10:51:10","date_gmt":"2019-07-24T08:51:10","guid":{"rendered":"https:\/\/www.explainnow.com\/the-power-of-the-voice-2\/"},"modified":"2023-07-13T11:42:11","modified_gmt":"2023-07-13T09:42:11","slug":"the-power-of-the-voice-2","status":"publish","type":"post","link":"https:\/\/www.explainnow.com\/en\/the-power-of-the-voice-2\/","title":{"rendered":"The power of the voice"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In pretty much every medium, voice plays a role. <br\/>The voice of your brand and advertising face is a crucial component for your target audience &#8211; your business card, your customer magnet and a feel-good factor of your brand, service or product.<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>External effect of the voice<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><br\/>Voices are diverse: high, low, hoarse, soft, loud, etc. <br\/>How do voices affect people and what reactions do they trigger?<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/>Let&#8217;s not fool ourselves: We all like to hear deep and warm voices! Warm voices make us feel good and trigger security and trust. <br\/>We perceive deep and calm voices as pleasant in both men and women.<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/>Commercial spokespersons don&#8217;t just talk at the drop of a hat; they&#8217;ve all undergone training that teaches them exactly what good spokespersons trigger in us: Emotions! <\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>You hear many voices in the media hubbub? So do we.<\/strong> <br\/>And that is here:<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>TV advertising<br\/><\/strong><br\/>Often already well-known voices and speakers are used for TV commercials. So the voice is already familiar to most viewers and listeners. As a result, the advertised product is seen as more trustworthy and is immediately well received by the target group.<br\/>The advantage here is the interplay between image, sound and voice. Through these components, even more emotions can be triggered.<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>Radio<\/strong><br\/><br\/>Especially in radio, the voice is very important: the listener, the target group, must be picked up by voice, slogan and melody.<br\/>Have you also caught yourself running the radio on the side and not really being able to tell what you&#8217;re listening to or what you just heard? <br\/>This is exactly the moment when radio advertising must strike and pick up the listener and generate his attention. <br\/>A lot works here through the voice. Thus, as with TV advertising, familiar voices are advantageous.<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>Podcast<\/strong><br\/><br\/>A podcast can be up to 1.5 hours long. And who does not know this? You see a show, briefly read through the description, turn on the podcast, and after five minutes, unfortunately, can&#8217;t continue listening because the voice just doesn&#8217;t suit you.  <br\/>Or the other way around &#8211; you play a podcast whose topic doesn&#8217;t really interest you, but the podcaster&#8217;s voice is so pleasant and radiates such a good feeling that you devour the rest of the show.<br\/>Both are typical &#8211; and not everyone likes every voice.<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>Audiobook<\/strong><br\/><br\/>With the narrator of an audio book you want to spend, as a rule, a lot of time. Thus, it is really important that you can &#8220;hear&#8221; the speaker well. <br\/>As banal as it sounds, the chemistry has to be right. <br\/>Through an audio book, the listener wants to relax, come to rest or acquire new knowledge. <br\/>And also here &#8211; or especially here! &#8211; the voice must fit and be able to transport emotions.<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/>Take a look <a href=\"https:\/\/www.youtube.com\/channel\/UC-HiBXz_UFEHCvYWhVmtbIA\/videos\" target=\"_blank\" rel=\"noopener\">here<\/a> at some examples in which emotions are conveyed by professional speakers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In pretty much every medium, voice plays a role. The voice of your brand and advertising face is a crucial component for your target audience &#8211; your business card, your customer magnet and a feel-good factor of your brand, service or product. External effect of the voice Voices are diverse: high, low, hoarse, soft, loud, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[349,340,348,345,356,350,352,308,354],"class_list":["post-20593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-clip-en","tag-marketing-en","tag-moving-image","tag-online-marketing-en","tag-presentation","tag-service","tag-services","tag-social-media-marketing-en","tag-suppliers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/posts\/20593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/comments?post=20593"}],"version-history":[{"count":0,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/posts\/20593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/media\/19264"}],"wp:attachment":[{"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/media?parent=20593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/categories?post=20593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.explainnow.com\/en\/wp-json\/wp\/v2\/tags?post=20593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}